Bumble has unveiled a new global campaign, “For The Love of Love”, focuses on authentic human connection and real stories of both online and offline romance. The campaign, which launches across multiple continents this week, showcases real couples who met on the platform through large-scale photography, video storytelling, editorial features, and live experiences.
The effort spans a range of formats, from striking out-of-home installations in cities such as London, New York, Paris, and Berlin, to immersive pop-up activations in major global hubs. In addition, the company is hosting a series of invite-only “Singles Nights” designed to bring communities together offline. These curated events will run in markets including the U.S., Canada, Germany, Spain, India, Brazil, Mexico, and the U.K.
Alongside physical activations, Bumble has also secured editorial partnerships with publications such as British Vogue and The New York Times, while expanding its reach through collaborations with more than 60 podcasts worldwide, including The Mel Robbins Podcast and Goop.
The campaign launch coincides with a refreshed version of the Bumble app. Updates are focused on member feedback and aim to make dating feel safer and more supportive. New features include enhanced photo verification, personalized recommendations, and a dedicated dating advice hub offering content from relationship experts such as Jillian Turecki, Shan Boodram, and Kier Gaines.
Running from late August through early December, “For The Love of Love” takes advantage of the growing focus on emotional connection and authenticity in the dating app landscape – something that more and more users are turning towards as a core part of their dating experience.
