A new survey from matchmaking platform Tawkify reveals that Gen Z daters are increasingly putting financial stability ahead of emotional connection when it comes to choosing romantic partners. The study, which gathered responses from 1,000 Americans, shows a clear shift in dating priorities influenced by economic pressures.
Among Gen Z respondents, nearly half (46%) said they would choose long-term financial security over romantic love in 2025. Salary expectations also appear to be rising, with the average ideal partner expected to earn at least $80,000 annually. Notably, 10% of Gen Z women reported that their ideal match would need to make $200,000 or more, compared to 5% of Gen Z men.
Employment status emerged as a significant factor, with 46% of Gen Z indicating they would not date someone who was unemployed – even if physical attraction was present. Additionally, around one-third of respondents from this age group said they would consider rekindling a relationship with an ex-partner if that person had become wealthy.
While Gen Z demonstrates strong financial pragmatism, broader survey results suggest Americans overall are still more inclined toward emotional connection. Fifty-four percent said they would choose love over financial security, and 63% reported they would marry for love even if it meant facing ongoing financial hardship.
These insights come amid the cultural buzz surrounding the romantic drama Materialists, which explores the tension between love and money—an increasingly relevant theme for younger daters navigating modern relationships. As inflation, job insecurity, and cost-of-living concerns persist, the findings point to a generational recalibration of what it means to find a “perfect match.”
