India-based dating app Aisle has announced a new initiative aimed at increasing safety and accessibility for women on its platform. Starting this month, women users will receive free access to the app’s premium features as part of a limited-time campaign. The offer is being extended to users throughout India as well as non-resident Indian audiences.
The promotion allows women to unlock premium tools such as viewing profiles that have shown interest, sending unlimited likes, initiating five conversations daily, and applying advanced filters related to lifestyle preferences. However, free access is contingent upon completing Aisle’s verification process.
Designed for individuals seeking serious, long-term relationships, Aisle aims to differentiate itself from casual dating platforms by focusing on depth and compatibility. The company’s latest move seeks to remove what it describes as unique barriers faced by women in India’s online dating space. According to the company, providing women with safer and more controlled digital environments not only empowers them but also enhances the experience for male users.
“Our members deserve digital spaces that are safe, respectful, and aligned with their intentions,” said Chandni Gaglani, Head of Aisle. “This initiative not only empowers women in India to explore meaningful connections with confidence in a secure environment but also benefits our male members by offering access to highly verified profiles.”
The company did not confirm whether this free access would be extended beyond the initial month or if the program could lead to permanent structural changes in its pricing model. This comes not long after the release of the app’s dedicated Podcast, and only a few years after the platform saw a major boost in revenue due to its acquisition by Info Edge India, meaning that its current focus may be drastically different from the app’s original goals back in its 2014 release state.
