New research reveals a paradox in Gen Z’s relationship with artificial intelligence: despite widespread skepticism toward AI’s role in personal relationships, nearly half of Gen Z singles are actively using AI tools to enhance their online dating profiles.
According to a new study by Match.com and Indiana University’s Kinsey Institute, close to 50% of Gen Z daters – defined as individuals aged 18 to 27 – are turning to AI to optimize their chances on dating apps. This marks a significant rise over the past year, even as concerns about AI’s trustworthiness persist within this demographic. In addition, almost 20% have admitted to trying AI partners on chatbot sites, either long-term or just as an ocacsional experiment.
Interestingly, the surge in AI adoption comes despite recent polling data indicating that many Gen Z users remain wary of AI’s influence in matchmaking. A Bloomberg survey, cited in a Breitbart article, found that only 39% of Gen Z respondents were comfortable with AI suggesting potential matches. Over 60% expressed discomfort with AI playing a central role in shaping romantic connections.
Nonetheless, AI tools are increasingly used to refine dating profiles and assist with message writing. Platforms like ChatGPT allow users to generate personalized, engaging profiles and even draft initial conversations, streamlining what many find to be an intimidating aspect of online dating. As social connection expert Kasley Killam commented when speaking to CBS News, “It’s inevitable that people are going to turn to AI for dating coaching.”
The current issue, if anything, seems to be that the average user is still somewhat distrustful of when platforms integrate AI – but not when they themselves are using AI tools to supplement the normal dating process. While Gen Z leads in AI usage for dating, millennials remain the most active overall on dating apps, favoring a combination of apps, in-person events, and matchmaking services.
