Ashley Madison – the dating platform specifically for affairs and other types of discreet dating – has rolled out a new feature aimed at boosting user privacy: Discreet View Mode with blurred profiles. This update enables users to explore the platform while keeping their identity obscured by default. Photographs and personal details are hidden until the user opts to reveal them to another party.
According to Chief Product Officer Emily Carter, discretion remains central to Ashley Madison’s ethos. “With this new feature, we’re redefining what privacy means on hookup sites by giving users the power to control who sees them and when,” she said. By providing deeper anonymity controls, Ashley Madison is responding to user expectations for discretion in a niche where anonymity can be an extremely important part of the platform – arguably, the most important part.
This feature arrives amid heightened industry focus on safeguarding personal data, particularly in light of past incidents such as the 2015 hack that resulted in massive amounts of user details being made public and causing massive social fallout. The relatively straightforward solution offered by this Discreet View Mode serves as a reliable way of letting users hide their information, and gives them the option to selectively reveal details to specific users as needed.
This new addition aligns with growing demand for anonymity in hookup and dating platforms – something that other dating apps like Tinder, Hinge, Feeld, and Bumble have addressed through both free and paid privacy tools. However, in the case of Ashley Madison, the historical consequences for security breaches and data leaks have made this kind of security significantly more important – and it’s very likely that the platform will continue to expand on these tools in the future.
