Tinder is testing a new feature that allows its paying subscribers to set height preferences for potential matches. This feature, currently available to select Tinder Gold and Premium users, enables individuals to indicate their preferred height range. However, it functions as a preference rather than a strict filter, meaning it won’t exclude profiles outside the specified range but may influence the app’s recommendations.
This move comes as Tinder seeks to enhance user experience amid a reported decline in paying subscribers, which dropped from 14.9 million to 14.2 million in the first quarter of 2025. The company is exploring various features to attract and retain users, including AI-powered tools for profile optimization and matching.
Height has long been a topic of discussion in online dating, with some users expressing strong preferences – whether that’s a preference towards taller matches or some of a similar height to their own. Tinder previously addressed this trend humorously with an April Fools’ Day “height verification” feature, which was a satirical take on the emphasis placed on height in dating profiles – before making it a real feature at the tail end of May.
As the dating app landscape evolves, such features may become more common as platforms strive to cater to diverse user preferences. With more and more users hinting for specific kinds of matches based on their own dating app experiences – and their past successes, or lack thereof – these kinds of features may see a lot of use among general dating app user audiences.
