The dating app sector generated more than $6 billion in revenue in 2024, with projections suggesting the market could reach $8.9 billion by 2030, according to a newly released Dating App Report 2025 from Business of Apps. Despite slowing user growth and fewer app downloads, the industry continues to expand financially, largely driven by higher subscription prices and new payment models.
North America remains the largest market, contributing 50 percent of global revenue last year. Europe followed with 23 percent, while adoption continues to climb in Asia-Pacific and Africa. Overall, more than 300 million people worldwide use dating apps, with the average user engaging with two platforms regularly.
Match Group, which owns Tinder, Hinge, Match, and other platforms, reported a 3.3 percent revenue increase in 2024 – its slowest growth since 2018. Tinder continues to dominate the market, accounting for 30 percent of all dating app revenues. However, growth momentum has shifted toward Hinge, which brought in $550 million last year, a 38 percent jump from 2023.
While downloads of dating apps have been declining since 2019, analysts suggest this may actually signal deeper engagement, as users are keeping apps installed for longer rather than cycling through new options. This trend favors established platforms but has also left room for niche services such as Feeld, PURE, and Raya, which are broadening the market with alternative dating experiences.
While this report is only one interpretation of countless points of data, it’s very likely that all the recent changes in the dating industry – swipe fatigue, a greater focus on meaningful dating and even simple things like the way that users build their profiles – may dramatically shake up the way that apps need to focus on user growth and monetization.
