Despite persistent concerns that dating apps are losing relevance, new data from AppFigures suggests that Tinder, Bumble, and Hinge remain dominant forces in the online dating space – at least financially. Collectively, the three apps have brought in a staggering $4 billion in user spending since the beginning of 2024, according to Appfigures estimates.
Much of this revenue surge appears tied to increased subscription pricing and tiered features. While user enthusiasm has been on the decline since the pandemic, especially among Gen Z, these platforms are still drawing substantial income from users seeking more personalized or effective dating experiences. Premium features, enhanced visibility, and AI-driven recommendations have transformed these apps into complex digital ecosystems with growing monetization potential.
Tinder led April 2025 with $171 million in gross revenue – a 35% jump from January. This spike came despite a 9% year-over-year drop in monthly active users and a 7% decline in Q1 revenue. The app’s leadership has since pledged to “rebuild user trust” and modernize the experience to attract younger daters.
Bumble, too, saw a surprising turnaround. Its April revenue reached $76 million, up 25% since January, following a disappointing Q1 marked by declining earnings and executive instability. Interim CFO Ron Fior emphasized a renewed focus on long-term growth and profitability. April 2025 was notable for allegedly bringing in over $311 million in a single month, spread between Tinder, Bumble and Hinge.
Hinge posted the most impressive growth relative to its size, with April revenue up 67% to $64 million. Match Group credits this rise to Hinge’s AI-driven recommendation engine, which reportedly improved match rates and user engagement, along with strategic subscription price adjustments.
While only the apps themselves can get a true breakdown of how much they’re earning – with these estimates stemming from information that Appfigures has pulled from platforms like Apple’s app store – this is still a major revenue flow. Despite even more aggressive pushes towards monetizing certain aspects of their platforms, many larger apps are still seeing revenue increases, implying that users are still willing to pay extra for a better (or more successful) dating experience.
