LinkedIn has released a new report examining how B2B marketers and sales professionals are integrating artificial intelligence (AI) into their workflows. The report, titled The ROI of AI, presents insights from 1,250 sales professionals on the impact of AI adoption in their industry, focusing on a range of marketing types including social ads and outreach.
According to the findings, AI is playing a significant role in streamlining sales processes. The data shows that 88% of sales executives believe AI has had a “significant or moderate impact” on their return on investment (ROI), while 84% of sellers report saving at least 30 minutes per day on routine tasks thanks to AI-powered tools. Additionally, 65% of respondents feel that leveraging AI increases their chances of surpassing sales quotas.
The report suggests that AI-driven automation is particularly beneficial for tasks such as lead generation, data analysis, and personalized customer outreach. With AI increasingly integrated into platforms like LinkedIn’s Sales Navigator, businesses are finding ways to optimize sales efforts and improve efficiency. However, the report also reflects a strong push toward AI adoption, with 74% of sales professionals agreeing that AI represents the future of B2B sales. Furthermore, 73% believe that companies failing to embrace AI risk falling behind their competitors.
While the report highlights AI’s advantages, it also serves as a reminder that businesses need to carefully evaluate how they incorporate AI into their operations. Used effectively, AI can help sales teams refine their strategies, automate repetitive tasks, and enhance decision-making. However, organizations must ensure they are using AI responsibly and validating results to maintain accuracy.
