Snapchat has introduced a new premium subscription tier, Snapchat+ Platinum, offering users an ad-free experience—for a significantly higher price. The new option, which appears to have been quietly rolled out in recent weeks, allows subscribers to use the platform without Sponsored Snaps, Story ads, or Lens ads.
According to Snapchat, the Platinum plan eliminates most forms of advertising, although users may still encounter sponsored locations and ad content within My AI responses. This marks a notable shift for the platform, as advertising remains its primary revenue source – but this platinum package may be priced high enough to offset this.
The new tier was quietly and unexpectedly released a couple of days ago with no fanfare or major advertising, but the official page on the Snapchat support confirms that it’s very much real. While it’s not entirely clear what else the package offers alongside an ad-free experience – if anything – it appears to already be live and readily available in the same subscription menu alongside the regular Snapchat+ tier.
Given that Snapchat has recently introduced new advertising methods like Sponsored Snaps, this new tier may is likely another attempted revenue source placed on top of the already-increased ad amount. Users who want to avoid seeing ads within Snapchat now have a paid subscription that removes them, allowing the platform to profit off users whether they see ads or not.
