Match Group has revealed a second‑quarter revenue of $864 million, modestly surpassing Wall Street expectations of $853.6 million, driven in large part by robust performance at its Hinge platform. Despite this topline strength, the company saw a 5% year-over-year decrease in paying users, falling to 14.1 million in Q2.
Under new CEO Spencer Rascoff, the company is strategically pivoting. Fresh from cutting 13% of its workforce and reorganizing operations, Match Group is investing in artificial intelligence tools – such as an AI-powered core discovery algorithm – aimed at enhancing matchmaking and spawning next-generation user experiences, particularly to attract Gen Z.
Hinge was the standout performer this quarter, with $168 million in direct revenue, up 25% YoY, and paying users climbing 18% to 1.7 million. Match Group described Hinge’s momentum as a leading signal in its broader turnaround strategy. Meanwhile, Tinder declined by 4% in direct revenue.
Investor response was positive: shares rose approximately 10–11% during after-hours trading. The company also forecasted Q3 revenue between $910 million and $920 million, exceeding analyst projections. Match Group plans to reinvest about $50 million in H2 2025 into product experimentation (especially Tinder), geographic expansion for Hinge and new platforms like Azar and The League, and continued AI improvements. The goal: transform Tinder into a “lower-pressure, serendipitous experience designed for Gen Z.”
