Qloo, a cultural intelligence AI firm founded in 2012, has introduced its Taste AI technology to several of Match Group’s niche dating platforms – BLK, Chispa, Upward, and Yuzu. These apps, tailored to specific communities including Black, Latinx, Christian, and Asian singles, will now offer enhanced personalization through cultural interest signals.
By integrating Qloo’s engine, users can add interactive “Currently Into” tags – covering interests like music, film, travel, and more – that appear with dynamic descriptions. In early testing on Yuzu, this led to a 70% increase in likes.
Qloo’s AI maps cultural relationships across vast datasets encompassing entertainment, lifestyle, and consumer preferences. Its approach is identity-agnostic – focusing on interests rather than personal details – making it well-suited to sensitive dating contexts . In a statement, Qloo’s CPO explained that taste acts as a profound expression of identity and enhances matchmaking authenticity .
This move aligns with broader trends in dating, where platforms increasingly target affinity-based communities. Match Group’s commitment to localized experiences – evident through apps like Yuzu and Chispa – reflects growing consumer interest in identity-driven interactions.
With cultural signals now central to profile building and discovery, these platforms are offering users richer ways to represent themselves and find like-minded matches. Qloo’s integration demonstrates the expanding role of AI in prioritizing deeper connection beyond demographic labels, reinforcing the idea that shared culture and values can strengthen dating journeys.
