Bumble has shared an apology after receiving criticism for a number of its new billboards which make reference to celibacy. The ads will now be removed and the billboard space will be offered to the National Domestic Violence Hotline and other advocacy organisations.
As part of the dating app’s recent update, the Bumble app launched a new marketing campaign that included a series of billboards with slogans such as “You know full well a vow of celibacy is not the answer” and “Thou shalt not give up on dating and become a nun”.
The ads were making reference to the growing discussion around celibacy and the 4B movement among women, but ultimately came under criticism from women online. One example of this criticism can be found below:
@frombothsidesofthecouch Please tell me what’s best for me as if I don’t know myself best
