Snapchat is ramping up its focus on the Gulf Cooperation Council (GCC) region with the release of a new report detailing its performance and advertising potential across six key markets: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
Published in collaboration with Omnicom Media Group MENA and data analytics firm Annalect, the report outlines how Snapchat is gaining traction among consumers in the region and delivering measurable results for advertisers. According to the findings, the platform currently accounts for roughly 25% of total digital sales volume in the GCC, signaling a growing role in the local media landscape.
Social media advertising is still developing in the region, but Snapchat appears to be solidifying its position. The report shows the platform consistently delivers above-average return on investment for GCC advertisers, outperforming regional digital benchmarks.
One notable insight comes from research by Amplified Intelligence, which found that Snapchat users give five times more active attention to ads compared to typical in-feed video content on other mobile social platforms. “This highlights Snapchat’s effectiveness in capturing consumer focus,” the report states, suggesting strong potential for brands aiming to boost visibility.
In addition to performance metrics, the report includes strategic guidance for structuring ad campaigns tailored to regional audiences, alongside case studies from successful brand efforts. Snapchat’s push into the GCC forms part of a broader effort to diversify its revenue streams. With user and ad revenue growth slowing in its core U.S. and European markets, the platform is seeking new opportunities in emerging regions where its unique format and user base could drive fresh growth.
