Dinky One, a dating platform designed for individuals embracing smaller-than-average penis sizes, is now available through Pure Payout – a niche-focused affiliate network. Pure Payout has been responsible for the marketing of a number of niche platforms since 2007, using an affiliate system to help spread the names and quirks of dating platforms that focus on specific audiences rather than mass appeal.
As dating fatigue grows on mainstream platforms, niche apps like Dinky One present a compelling alternative for users that fit their niche focus – in this case, small penises. As with many of the platforms under Pure Payout, Dinky One is a unique brand and is effectively dominating its own niche, with Pure Payout’s role being to help spread awareness of the site to audiences that might be looking for it – as well as setting up an word-of-mouth referral commission system.
The move reflects broader trends within the dating industry toward verticalization – where platforms serve specific audience segments with tailored offerings. Pure Payout’s network is built around this concept, and given recent trends towards a more anarchic style of relationship-forming instead of reliance on algorithms, niche platforms are often much more desirable for the average burnt-out user.
Whether or not this verticalization is going to be a permanent part of the dating app industry, Dinky One’s inclusion into Pure Payout means that it will likely see some growth in the near future regardless. As with many similar platforms, the app is targeting a very specific audience, one who would otherwise go overlooked on regular dating platforms.
