Snapchat has released new research offering insight into how emerging technologies are transforming consumer shopping habits, particularly among its user base. Conducted in collaboration with Publicis Media and National Research Group (NRG), the study surveyed over 3,000 Snapchat users to examine the influence of tools like augmented reality (AR), artificial intelligence (AI), and social recommendations on purchase behavior.
According to the findings, Snapchat users are increasingly turning to AI-driven features and AR lenses to inform their apparel shopping decisions. The report notes that 65% of respondents found AI styling tools helpful for discovering new outfit ideas, while 63% reported that AR try-on features reduced their need to visit physical retail locations. Additionally, 77% said visual search tools helped them find clothing items more efficiently — a notable difference compared to just 50% of non-users.
Beyond tools and tech, Snapchat also plays a key role in trend discovery and purchase influence. The report shows that 82% of Snapchat users look to the app for fashion inspiration, and 81% want updates on deals and promotions through social platforms. Peer input remains a critical factor, with 85% of respondents saying they consult friends and family before making a purchase. Moreover, 80% regularly message friends on social platforms to get opinions on fashion brands.
The influence of creators also surfaced as a major takeaway. When brands partner with influencers in an authentic way, users are more likely to engage and convert, according to the data. As with previous Snapchat reports on similar topics, brand engagement is a major focus, and recent improvements in tech have allowed existing eCommerce strategies to be further tweaked and optimized at different points in the user’s journey through the conversion funnel.
