At the 2025 Sessions Live conference, Hinge CEO Justin McLeod spoke candidly about the evolving role of artificial intelligence in online dating. His message was clear: AI should support, not supplant, human connection.
McLeod appeared alongside technologist David Barcay and psychologist Dr. Sherry Turkle in a discussion focused on concerns that technology—particularly generative AI—could erode authenticity in romantic interactions. With dating app fatigue increasingly reported among users, especially Gen Z, the panel emphasized the importance of preserving genuine emotional connection in the digital dating space.
Rather than using AI to craft perfect messages or overly polished profiles, McLeod argued that developers should focus on tools that help users express themselves more clearly and confidently. “We’re not trying to tell you what the answer should be,” he said. “We’re just trying to nudge you along to be a bit more specific, a bit more verbose … so they show up more as themselves.”
Hinge sees AI as a means to guide users, not replace their individuality. That philosophy aligns with emerging trends: Bumble has discussed incorporating human dating coaches, and Grindr has explored AI-powered assistance.
The conversation also touched on the ethical dimensions of AI implementation. Barcay stressed that how developers design technology today will shape dating experiences for years to come. McLeod echoed this sentiment, stating that Hinge prioritizes “utility over engagement” and ultimately wants to help users meet in real life – not just keep them swiping.
