In a collaboration blending dating and desserts, Hily Dating App has partnered with Trejo’s Donuts to introduce limited-edition Mystery Donuts across Los Angeles. Running from July 11 through July 27, these donuts feature random fillings only revealed after the first bite. Each flavour is meant to have a certain meaning – for example, spicy and sweet for a potential “Too Hot to Handle” experience, and creamy and sweet for a “Mom-Approved Match.”
According to Hily, the campaign is designed to tap into the spontaneity many daters actually enjoy. A recent survey commissioned by the app found that 77% of young Americans believe a first date reveals more than extended texting, while 74% report better in-person connections compared to digital chats. “Ask anyone in a happy relationship if their partner matches what they thought they wanted – most will laugh. And yet, here they are, happy with someone they never expected,” said Julia Kolesnyk, Hily’s Head of Brand & Communications.
These mystery donuts are presumably meant primariloy as an excuse to start, talk about, or consider relationships that owuld otherwise never be brought up in conversation. Actor and restaurateur Danny Trejo described the concept as reflective of life itself: “You get a little surprise, maybe something sweet, maybe something… unexpected. Just like life.”
Mystery Donuts are available exclusively at Trejo’s Donuts locations in Los Angeles. The campaign is entirely offline, and whilte its limited reach may seem like a downside, the point seems to be more about the conversation than anything else – especially given Hily’s recent focus on natural and imperfect dating opportunities.
