TikTok has launched a new AI-driven feature aimed at helping merchants better manage their presence within its in-app shopping ecosystem. The new tool, called Seller Assistant, is now integrated into TikTok’s Seller Center, offering real-time guidance and automated support to users managing product listings on the platform. While functionally a chatbot at its core, TikTok has stated that the bot is designed to provide targeted support for sellers, especially inexperienced ones.
According to TikTok, Seller Assistant is designed to act as a proactive helper for sellers navigating the app’s growing eCommerce functions. The tool provides tailored recommendations, immediate insights, and listing optimization tips based on current performance data and marketing trends – all things that will naturally help users integrate into the shop system if they haven’t already, putting them in the ecosystem that TikTok has invested so much into developing.
“Seller Assistant isn’t just a chatbot, it’s a leap forward in how TikTok Shop is supporting its seller community,” the company stated. “Designed as an intelligent, self-solving tool, it provides real-time guidance, tailored recommendations, and interactive support that enables sellers to complete time-sensitive tasks with ease.”
While the core functionality is consistent with standard AI chatbot tools, TikTok positions this launch as a step toward more integrated seller support. The assistant can suggest improvements to product visibility, offer marketing strategy advice, and provide data-driven insights for listings, which could be especially useful during promotional periods or campaign planning. As TikTok strengthens its commerce infrastructure, tools like Seller Assistant could play a key role in supporting creator-led retail within the app – particularly if in-app shopping gains further traction globally.
