Own, a decentralized platform launched in public beta this week, offers creators a blockchain-based alternative to conventional monetization as seen on platforms like TikTok and other social media giants – with a built-in revenue model that doesn’t rely on follower counts or ad networks.
Developed by Amir Kaltak and Katia Zaitsev, co-founders of the Web3 firm Lexit, alongside former Tinder and Bumble executive Sarah Mick, Own is designed to give creators more control and more money. The app features a familiar swipe-based feed that includes videos, text, and images, as well as messaging and upvote/downvote functionality. Own uses a tradeable cryptocurrency, the $OWN Token, which is earned through content engagement and underpinned by Base Layer 2 blockchain technology.
In addition to token rewards, Own plans to launch a creator marketplace called Own Shop, where users can sell products directly. Monetization terms are designed to be more favorable than competitors: creators keep 80% of tipping revenue, 90% from sponsorships, and 95% from product sales. A licensing system also allows creators to track and monetize their content reuse via blockchain.
Kaltak says the platform is aimed at addressing the “lack of monetization access” for creators in underserved markets. While the initial boom surrounding cryptocurrency has subsided for many people, crypto itself is still a very popular tool as a digital currency, and would be a good fit for a creator monetizaion system if the currency itself can get a decent relative dollar value.
The app’s monetization features are expected to go live in Q3 2025, with Own Shop entering beta later in the year. Own has amassed a waitlist of nearly 40,000 users across Android and iOS as of writing, and has raised over $5 million from investors.
