Reddit has released a new overview examining sports engagement within its app, underscoring the potential for brands to reach highly active sports communities. The 26-page guide, covering professional leagues and user interaction trends, provides insights into campaign strategies and promotional opportunities tailored to sports fans.
The report notes that sports communities are generating significant engagement on Reddit. According to the platform, Reddit users display higher levels of interest in sports compared to users of other social apps, based on a survey of 750 U.S. social media users. The guide also identifies key trends across major leagues, offering marketers guidance on how to leverage Reddit’s ad tools to connect with these audiences.
Reddit’s playbook includes recommendations for real-time fan engagement, detailing how users interact with content during live events. It also highlights the types of promotions that resonate most with sports communities, providing a roadmap for brands looking to tap into these passionate groups.
The timing of the report coincides with Reddit’s ongoing user growth. Over the past year, the platform has added nearly 20 million daily active users, while sports-related communities have expanded by approximately 26% year-over-year. These trends indicate that sports content is increasingly driving interaction on the platform, creating opportunities for advertisers to integrate campaigns into Reddit’s unique community-driven environment.
