Instagram has officially broadened access to its Trial Reels tool, allowing more creators to test content performance before wider publication. Initially introduced in December 2024, Trial Reels let creators share videos exclusively with non-followers, offering a way to gauge content appeal without interference from their existing audience base.
The feature works by distributing Trial Reels to a small, randomized group of users unfamiliar with the creator’s account. This approach provides creators with unbiased engagement data – views, likes, comments, and shares – within approximately 24 hours of posting. Instagram emphasizes that these trial posts remain invisible to followers and aren’t displayed on the creator’s main profile unless the creator opts to publish them publicly later.
Last week, Instagram chief Adam Mosseri confirmed that the feature is now accessible to all creators with at least 1,000 followers and a public account. Once eligible, users can enable Trial Reels through a toggle option within the Reels composer.
“Before sharing, tap the toggle to turn on ‘Trial’. After sharing your trial reel, you can find it by visiting your profile where it will appear alongside any drafts you have. Only you will be able to see that your reel is a trial,” Instagram explains.
Beyond providing a testing ground for new content, Trial Reels can also serve as a method for repurposing older videos. Since Instagram does not restrict using previously published content for trials, creators can reintroduce past clips to new audiences, potentially maximizing the lifespan of existing assets.
While the feature currently offers a cost-free avenue for expanded reach, some industry observers speculate that Meta may eventually limit or monetize this capability. For now, Trial Reels represent a strategic tool for creators aiming to refine their content strategies and grow their audiences.
