Facebook has announced a significant change to how video content is shared on its platform: all videos, regardless of length or orientation, will soon be published as Reels. This update, which aims to streamline video sharing, eliminates the distinction between traditional video posts and the short-form Reels format. The transition will take place gradually over the coming months, the company said.
As part of the change, Facebook will also rename its “Video” tab to simply “Reels,” although it notes that the recommendation algorithm for videos will remain unchanged. Currently, Reels are capped at 90 seconds in length, but the new system will lift those constraints, allowing videos of any duration or aspect ratio to be published under the Reels label.
This move follows a similar update rolled out by Instagram in 2022, where videos under 15 minutes were automatically converted into Reels. The intent is to consolidate creative workflows and provide users with more consistent tools for video publishing. “Previously, you’d upload a video to Feed or post a reel using different creative flows and tools for each format,” Facebook said in a blog post. “Now, we’re bringing these experiences together with a simplified publishing flow.”
While the update is meant to unify the video experience, it could create friction for users accustomed to a clear distinction between short-form and long-form content. Concerns have been raised about how horizontal videos might appear in a format designed primarily for vertical viewing.
Facebook also confirmed that default audience settings will apply to both the Feed and Reels, with users prompted to select whether their content is visible to everyone, friends, or a specific group. Despite the rebranding, the company says it will continue supporting a wide range of video formats, including long-form and live videos.
