Pinterest has entered the realm of product collaborations with the release of its first-ever co-branded item: a limited-edition coffee blend developed in partnership with Emma Chamberlain’s Chamberlain Coffee. The new product, a Sea Salt Toffee Flavored Blend, will be available starting June 17 across the U.S., U.K., Canada, and Europe via Chamberlain Coffee’s website and the brand’s Pinterest profile.
The collaboration marks a notable shift for Pinterest, moving from a trend discovery platform to an active participant in eCommerce. According to the company, the product’s flavor and visual concept were developed using Pinterest as a creative tool. Chamberlain reportedly used the platform to source inspiration – from flavor ideas to aesthetics – building the campaign around the “Fisherman Aesthetic,” a trend Pinterest highlighted in its annual Pinterest Predicts report.
While this is clearly a strategic branding effort, Pinterest is also positioning the campaign as a case study for its predictive capabilities. The company suggests that the success of such trends in consumer-facing products may signal the platform’s growing utility in product development and forecasting for brands – and given the recent pushes into eCommerce, both by Pinterest itself and by other major platforms like Tiktok, it’s reasonable to assume that Pinterest is also gearing up to make itself an active part of many business creative processes.
To that end, a dedicated Pinterest board curated by Chamberlain features design inspiration, campaign visuals, and shoppable Pins, along with exclusive merchandise linked to the coffee launch. Whether this signals a longer-term strategy for Pinterest remains to be seen, but this first step into a co-branded release is very likely an experiment.
