Meta has announced a new wave of AI-powered advertising features aimed at streamlining content creation and increasing ad engagement across its platforms. The updates include enhanced video generation tools, branding customization in AI-created visuals, and conversational AI agents embedded directly in ads.
Among the most notable additions is Meta’s new image-to-video capability. Advertisers will be able to upload multiple still images, which the system then converts into short animated videos with text overlays and music. This approach—currently in testing with select partners—builds on existing trends in short-form AI-generated content, offering an automated way to boost visual storytelling.
Meta is also experimenting with a “Video Highlights” feature. Using AI, the platform will extract key phrases and scenes from ad videos, enabling viewers to jump directly to the most relevant segments. The goal is to help users quickly understand a product’s value without watching a full-length ad.
Branding options have also expanded. Meta now allows logos and custom color schemes to be embedded directly into AI-generated image content, enhancing brand consistency across campaigns. This is further supported by persona-based text generation, which aims to tailor ad messaging more closely to a company’s identity.
In a move toward more interactive advertising, Meta is piloting “Business AIs”—custom AI chatbots that can respond to common product questions in both text and voice formats, directly within ads. These tools are designed to reduce friction in the customer journey by offering instant support during engagement.
Additional updates include call-to-action stickers for Stories and Reels and AI-powered virtual try-on features, offering more ways to personalize product promotion. Together, these developments signal Meta’s continued investment in AI to automate and refine digital advertising workflows.
