MAXION, the dating and social connection platform focused on expat-heavy cities, has announced that industry veteran Bill Alena has joined the company as both an investor and strategic advisor. Alena, formerly Chief Growth Officer at Social Discovery Group and Chief Revenue Officer at The Meet Group, brings decades of experience in user acquisition and platform growth to the startup.
According to Christiana Maxion, founder and CEO, Alena is investing $400,000 into MAXION’s current seed round and will help lead the company’s next phase of expansion. “Now with Bill onboard, we’re stepping on the gas and scaling in the UAE and beyond,” she said, noting a focus on growth marketing, creative strategy, and conversion optimization.
MAXION has spent the past year validating its model, emphasizing in-person group dates, concierge matchmaking features, and tiered memberships. With early traction under its belt, the platform is now looking to aggressively scale its presence in the Gulf region and other expat-dense markets.
Alena’s appointment also reflects MAXION’s rising visibility in the online dating industry.He’s a regular speaker at GDI’s Dating and Social Discovery Conferences and one of the new hosts of its podcast show, further cementing his position at the intersection of dating tech and media.
