LinkedIn’s integration of artificial intelligence into its platform has generally been well received, but one particular tool appears to be underperforming. According to CEO Ryan Roslansky, the AI writing assistant designed to help users refine their posts has seen lower adoption than expected.
Speaking with Bloomberg, Roslansky said he had anticipated broader use of the tool, which suggests edits and enhancements for user-generated content. However, he noted that LinkedIn carries a unique level of scrutiny compared to other social platforms. “This is your resume online,” he explained, emphasizing that users are more cautious about how they present themselves professionally.
Part of the hesitation stems from concerns over authenticity. While users on platforms like X or TikTok might experiment freely with AI-generated content, doing so on LinkedIn can carry reputational risk. “If you’re getting called out on X or TikTok, that’s one thing,” Roslansky said. “But when you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself.”
Despite this specific feature’s lukewarm reception, LinkedIn is seeing rapid growth in AI-related activity overall. The number of jobs listing AI skills has increased sixfold in the past year, and user profiles reflecting those skills have grown twentyfold.
Roslansky himself is a regular user of AI tools, including Microsoft’s Copilot, especially when communicating with Microsoft CEO Satya Nadella. “Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart,” he said.
