TikTok has published its first-ever shopping trends report for the UK market, providing insights into the most popular products and consumer behaviors driving in-app commerce this year. The 33-page “Big Shop Report” details a wide range of trending items across key categories including fashion, beauty, tech, food, and home, reflecting TikTok’s growing influence as a shopping destination.
The report comes amid TikTok Shop’s rapid expansion in the UK, where it emerged as the fastest-growing online retailer in 2024, according to the platform. With integrated shopping features like shoppable videos, livestream shopping, and an expansive marketplace, TikTok is reshaping how UK users discover and purchase products.
Compiled from in-app search trends, hashtag usage, and purchase data, the report breaks down consumer interests by vertical and highlights several product-specific moments that have gained traction among TikTok users. Notably, beauty products continue to dominate, though viral items like Dubai chocolate and even collectible Labubu dolls also receive attention in the report.
In addition to product spotlights, the report includes commentary on seasonal trends and event-driven purchasing patterns, offering further insight into when and how users engage with shopping content throughout the year.
While the findings are UK-focused, TikTok notes that many of the products and trends featured have gained international attention, making the report a useful resource for global brands and marketers seeking to understand what resonates on the platform.
The report underscores TikTok’s shift from content discovery to full-scale e-commerce engine—one that increasingly blends entertainment and product exploration into a seamless user experience.
