TikTok is rolling out a suite of new mental health features aimed at promoting emotional well-being, particularly among younger users. The platform announced the addition of guided meditation tools and a significant donation in ad credits to support mental health organizations globally.
Central to the update is the launch of in-app meditation prompts designed to encourage relaxation and reduce stress. These guided sessions are integrated into TikTok’s existing Sleep Hours feature, which reminds users to take breaks from scrolling. For users under 18, the meditation prompts will appear automatically if the app is accessed after 10 p.m., nudging them toward healthier nighttime habits.
TikTok cited internal data showing that “98% of the ****s who meditated with TikTok decided to keep the meditation experience switched on,” suggesting strong early engagement. Animated on-screen instructions help guide users through calming breathing exercises, aiming to offer a brief but meaningful mental reset.
To further promote the feature, TikTok has partnered with child psychiatrist Dr. Willough Jenkins, who will lead a content series demonstrating how the meditation tools work. The partnership adds a clinical perspective to the platform’s efforts to address youth mental health.
In tandem with the feature launch, TikTok is donating $2.3 million in advertising credits to 31 mental health organizations across 22 countries. The move is part of the platform’s Mental Health Education Fund, designed to help support services reach users who may need professional care.
As platforms like TikTok come under scrutiny for their impact on young users’ well-being, these measures reflect an ongoing push to balance engagement with digital wellness. Whether such initiatives satisfy regulators remains to be seen, but they mark a growing recognition of tech’s role in supporting mental health.
