LinkedIn is rolling back a feature that allowed Premium users to add custom call-to-action (CTA) buttons to their personal profiles, a move that could have broader implications for creators and professionals using the platform to drive off-site traffic.
Introduced in 2023, the feature enabled Premium subscribers to add prominent CTA buttons like “Visit my website” or “View my store,” linked to an external URL. These buttons appeared in the top card of a user’s profile and offered a clear pathway for visitors to explore offerings beyond LinkedIn.
Now, the platform is quietly sunsetting the feature. According to LinkedIn, “we no longer support adding new links to your profile. Any custom link you have previously added will remain in the top card, but if removed, you won’t be able to add a new link.” In effect, users who haven’t used the feature—or who decide to edit or delete their CTA—will lose access to it entirely.
While LinkedIn has not elaborated on the reasoning, the decision arrives at a time when the platform is trying to keep users within its ecosystem and maintain the quality of outbound links. It may also reflect concerns over misuse or low engagement, despite Premium reaching an estimated 175 million subscribers.
Interestingly, the same functionality remains intact for Premium Company Pages, where LinkedIn reports custom buttons generate over 10 times more clicks than those on non-paying business pages. The disparity highlights a growing divide between how the platform serves individual users versus companies. The change may frustrate creators and entrepreneurs who rely on LinkedIn for exposure, especially as the platform continues to push for more original content creation – but for others, it may be nothing more than the removal of a feature that they barely touched.
