Meta has published an updated version of its Reels Ads Guide, providing marketers with fresh insights into optimizing short-form video campaigns across Facebook and Instagram. The guide, now six pages long, offers practical recommendations backed by performance data, aimed at helping brands make better use of Reels for promotional purposes.
Reels, Meta’s short-form video format, continues to dominate user engagement across its platforms. According to Meta, video now accounts for over 60% of time spent on both Facebook and Instagram, underscoring the growing importance of integrating Reels into digital marketing strategies.
The revised guide includes advice on creative development, with specific tips around video structure and narrative flow to help advertisers capture attention quickly and sustain viewer interest. Marketers will also find guidance on working with collaborators and using partner promotions to expand their reach within the Reels ecosystem.
“Reels are the most engaging content format across Facebook and Instagram,” Meta states, positioning short-form video as essential for brands seeking to maximize visibility.
In addition to creative strategies, the guide touches on the use of AI-powered content creation tools, such as Meta’s own Edits app and third-party platforms like Google Veo. These technologies enable marketers to generate video content without relying solely on filmed footage, potentially lowering production barriers for smaller brands.
The updated guide arrives as brands increasingly explore short-form video as a primary advertising channel. For marketers looking to refine their Reels approach, Meta’s latest insights offer a timely resource. The guide is now available for download via Meta’s official channels.
