Her Thirties, a global women’s lifestyle network with more than 600,000 followers across social platforms, has launched a new app this month aimed at creating a dedicated space for women in their thirties. The free digital platform, available on iOS and Android, positions itself as the first global lifestyle network built specifically for this demographic
The app expands on the community Her Thirties has cultivated online, offering tools, curated content, and networking opportunities designed to reflect the realities of navigating this stage of life. Its creators argue that women in their thirties are often overlooked in mainstream media and marketing, particularly if they do not align with traditional milestones such as marriage or parenthood.
“Our community’s voice has turned into powerful, ownable content. We’re not just creating content about women in their 30s – we’re creating content from them,” said co-founder Abbey Jones. The app’s features include “Club Perks” for exclusive recommendations, “In the Rooms” for daily rituals and self-reflection, and “The Column,” a blog based on community discussions. Users can also access a directory of trusted brands, join city-based meetups, and participate in conversation spaces away from traditional social media feeds.
Beyond digital interaction, the company plans to host in-person events around the world, building on the network’s existing reputation for inclusive community gatherings. Co-founder Bianca Skeete described the initiative as filling a gap: “We’re not influencers – we’re women in our thirties building what we once needed but couldn’t find.”
